Xtreme Outback in the French Alps!
Xtreme Outback’s French distributor Ashika displayed their products at the Valloire 4WD show from 21st until 25th of August.
The show, which is considered a must for the French 4WD community, takes place every year in the small town of Valloire at an altitude of 1450m at the foot of the French Alps.
For its 12th year, 150 exhibitors from the 4WD industry and about 20.000 visitors made the trip to the scenic village.
Ashika exhibited their products on a massive 250m2 stand (the biggest stand of the show) with an individual display for each of the brands they distribute: AirFlow Snorkel, TJM, Profender, AVM and… Xtreme Outback! Visitors showed a strong interest in the Xtreme Outback brand and were more than happy to receive a bag of Xtreme Outback’s “croc lollies” and stickers of mascot George the Croc.
“We are extremely pleased with the show” says Marion, Marketing Manager at Ashika,”the Valloire 4WD show is a not-to-be-missed event for Ashika. Being here is important for the brand image of our business and products.”
While Ashika did not bring any of their 4WDs to the show, they caused a sensation among the visitors with their very impressive Kenworth T2000 and trailer.
Despite a relatively slow economic growth in Europe and growing concerns about their impact on the environment, 4WD vehicles have seen their sales increase over the past 12 months and the interest for quality upgrade options among European 4WD users has been growing at the same pace.
“Our collaboration with Ashika has been constantly increasing over the last couple of years.” Says Xtreme Outback’s Director, Brenton Jordan, “the interest for our products in Europe is way beyond our expectations. Being in Australia, it’s not always easy for us to comprehend the needs & practices of the French market and we couldn’t have done it without the support of Ashika. Their enthusiasm for our products and their fresh & open approach of the market is stimulating and we’re looking forward to more cooperation with Ashika in the future.”
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We use Xtreme Outback clutches in our 4x4 ambulances that go every weekend to some Offroad events and competitions in Poland / Europe and also to Africa. Using Xtreme Outback reinforces clutches we feel more comfortable and safer in different, sometimes very difficult road conditions. Mud, sand or water are now not dangerous for us. With our 4x4 ambulances we are on such events: Carta Rally in Morocco, Breslau Rally in Poland, Balkan Rally, WRC Rally Poland, different Baja racing etc. -together there are more than 70 big events a year.
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